Heraldic Logo and Crest Designs

Heraldic Style Logo ~ Variations for Different Print Applications

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The heraldic corporate logo / crest design variations requested by the client were to accommodate various applications ranging from business cards and letterhead, to print and web advertizing, to awards and thank you cards.

Therefore the client not only needed style variations of the heraldic style crest, he also required format variations to accommodate various print mediums.

Below are examples of the crest in its varying forms
and styles.

This particular project presents an opportunity to discuss the reasons why different file types are required depending upon the desired end-product. Color production is always the brightest and most visually appealing. However in some cases it isn't practical, available or perhaps even cost-justifiable! In such cases a grayscale image (256 shades between white and black) is the next best. Properly converting an image from color to grayscale is important because a color palette can contain literally millions of color and/or tonal variations, and a direct print to grayscale from a color original will yield unsatisfactory results. For this reason the image must be properly converted, in software, from color to grayscale ...a process through which the color palette is stripped and properly converted with special algorithms to a 256 level grayscale palette.

In yet other situations, such as facsimile, rubber stamp engraving or embossing, a monochromatic (black and white) rendering is called for. This is often called a 'line drawing'. Essentially it uses only one color ...any color ...but only one color. To create this form of image it is required to have an outline of all shapes filled in such a way that it does indeed resemble a hand drawing. This is artwork in it's simplest form and is appropriate for low resolution printing.

The final consideration shown here is a file-type variation exclusively for internet (on screen) use. The only difference in this type of file is the dot-per-inch resolution in comparison to the file types destined for ink-on-paper printing. Bear in mind that a photographic component will introduce special considerations that may make it difficult, if not impossible, to recreate the image in monochromatic form (black and white).

Take this link for a more detailed explanation of the differences between on-screen and on-paper images.

Crest Variation 1

Crest Variation 2

Crest Variation 3

Crest Variation 4

File Format Variations to Accommodate Different Print Mediums
(One example used)

Color Image at 300 Dots Per Inch Resolution

Color Image at 96 Dots Per Inch Resolution

Color image appropriate for business cards, letterhead, magazine and brochure applications.

Color image appropriate for internet and email stationery, or web based advertising in general (small file size.)

Grayscale Image at 300 Dots Per Inch Resolution

Black & White Image at 300 Dots Per Inch Resolution

Grayscale image appropriate for newspaper or periodical advertising where color production is either
unavailable or not cost effective.

Black & White image appropriate for engraving and / or embossing, print where applicable and for
facsimile transmission.

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Contents of this web site are Copyright © 1993 - 2005 Paul Jacobsen [TGD] unless otherwise noted.
Vancouver, British Columbia, Canada. Telephone (604) 839-8342
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Last Updated - 11/19/2005 09:26 AM

Heraldic Logo and Crest Designs by Paul Jacobsen