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Logo Development Notes - IRIS Life Management Services
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Logo development generally happens in one of two ways. First of all there is the situations where the client provides some framework ideas and then turns the designer loose on them. The development of this logo followed the second path wherein the client works interactively with the designer as ideas and prototypes volley back and forth between them. This is the 'collaborative design' approach. This is most often the case for small, startup and closely held businesses. The design parameters were straight forward. Use a central image as provided, add in the provided text and provide the visual means to establish a relevant theme ...ASAP! |
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Janet Jacobsen — IRIS Life Management Services — provides a unique combination of professional services. On one hand she is a professional debt counselor and on the other a personal coach dealing with people who can benefit from her knowledge and experience as they work thorough personal issues. Janet focuses her services toward women who are challenged with managing both life and credit/debt challenges simultaneously. Men are more than welcome to contact her for Life Management Coaching, as well. Given the unique nature of her services the logo needed to be strong and feminine at the same time. Furthermore it was necessary to visually tie in the aspects of light, guidance and success. At first we tried using representations of eyes but found that they had the potential to be somewhat intimidating. The 'eye' treatment was dropped in favor of a torch, and the central symbol was elongated to approximate the shape of an eye instead. This produced a clean, vivid image and proofs were sent out for feedback. While the proofs were making the rounds (one must pass the time somehow!) the torch was removed and incorporated into a hand-drawn silhouette of a woman to symbolize the 'guide' and to an extent 'victory' as well ... that was the finale and the logo was adopted. The final touch was to present two treatments of the logo. One as a white on black line drawing, and the other (for more sophisticated print/display mediums) a black on black treatment using a white halo around the figure for the contrast. Below you can see the sequence of logo development. |
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The Symbol |
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Human Eye Graphic Treatment |
Cat's Eye Graphic Treatment |
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Elongated Symbol and Small Torch Centered |
Elongated Symbol with Wide Torch as Text Character |
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Female Figure with Logo as White on Black Contrast |
Female Figure with Logo as Black on Black Contrast |
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The logo makes it's debut four days later! |
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Janet Jacobsen lives and works in the Metropolitan
Vancouver area of British Columbia, Canada. |
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| Take this link for a more detailed explanation of the differences between on-screen and on-paper images. | |||||||||||||||||||
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Copyright © 1993 - 2005
Paul Jacobsen [TGD] unless otherwise
noted. Last Updated - 11/19/2005 09:26 AM
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