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Logo Design Project Development Notes
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Logo Design Project Development Notes
IRIS Life Management Services
— Another example of the logo design process —
Logo development generally happens in one of two ways. First of all there is the
situations where the client provides some framework ideas and then turns the
designer loose on them.
The development of this logo followed the second path wherein the client works
interactively with the designer as ideas and prototypes volley back and forth
between them. This is the 'collaborative design' approach. This is most often the
case for small, startup and closely held businesses.
The design parameters were straight forward. Use a central image as provided, add
in the provided text and provide the visual means to establish a relevant theme
...ASAP!
IRIS Life Management Services provides a unique combination of professional
services. On one hand she is a professional debt counselor and on the other a
personal coach dealing with people who can benefit from her knowledge and
experience as they work thorough personal issues. Janet focuses her services
toward women who are challenged with managing both life and credit/debt
challenges simultaneously.
Given the unique nature of her services the logo needed to be strong and feminine
at the same time. Furthermore it was necessary to visually tie in the aspects of light,
guidance and success. At first we tried using representations of eyes but found that
they had the potential to be somewhat intimidating.
The 'eye' treatment was dropped in favor of a torch, and the central symbol was
elongated to approximate the shape of an eye instead. This produced a clean, vivid
image and proofs were sent out for feedback. While the proofs were making the
rounds (one must pass the time somehow!) the torch was removed and incorporated
into a hand-drawn silhouette of a woman to symbolize the 'guide' and to an extent
'victory' as well ... that was the finale and the logo was adopted.
The final touch was to present two treatments of the logo. One as a white on black
line drawing, and the other (for more sophisticated print/display mediums) a black on
black treatment using a white halo around the figure for the contrast. Below you can
see the sequence of logo development
— Related Pages —
Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted.
Graphics produced with Xara Xtreme Pro 4. Tactical Graphic Design - Visual Communication Specialties - Vancouver, British Columbia, Canada.
Reference Pages for this article:
The Basic Shape Used For The Logo
Logo concept with human eye
Logo concept with cat’s eye
Elongated logo concept (white)
Elongated logo concept (color)
Elongated logo concept with human
female silhouette (black)
Elongated logo concept with human
female silhouette (white)
Elongated logo concept with human female silhouette and torch replacing a letter (white)
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