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Mission Statement of Tactical Graphic Design
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Tactical Graphic Design
Mission Statement
— When its 'Mission Critical —
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Contents of this web site are Copyright © 1993 - 2009 Paul Jacobsen©™ [TGD] unless otherwise noted.
Graphics produced with Xara Xtreme Pro 4. Tactical Graphic Design - Visual Communication Specialties - Vancouver, British Columbia, Canada.
There is no substitute for well thought-out planning and execution of any
endeavor in marketing and public relations ... especially logos,
crests, overall graphic design in terms of illustrations and
renderings, web graphics, web design, public relations and
writing (speeches or copy) and advertising pieces ...the means
by which you put your endeavors before a critical and often
cynical audience.
The world is a serious place full of serious competition. At
the bottom of the heap are those who failed to plan ... or
failed to follow the plan through to completion ... usually
because of impatience, and a wish for immediate
gratification ... as opposed to a commitment to long-term
success.
Success is not achieved through half measures or random efforts ... success
comes only through persistence, and clear focus on the objective. It requires a
commitment, and requires a firm belief in the value of what is offered ... anything
less is nothing more than a short-term 'grab' ... a get-in — get-out mindset.
Long-term thinkers are those who willingly invest in themselves, invest in what
they produce, and have high confidence in their own skills, abilities and
products.
From inception to execution of such worthwhile endeavors many things are
required to promote and reward that sincere commitment ... one of which is
having good tools ... welcome to Tactical Graphic Design.
Logos & Crests, Graphic Design, Illustrations, Renderings,
Web Graphics, Web Design, Public Relations & Writing
Mission Statement
If a thing is worth doing, it is worth doing well, and a successful relationship
is a symbiotic one — a win-win.
Our focus is to consistently produce high quality graphic design and illustration,
well designed web sites, human-centered public relations strategies and writing that
is clear, informative and useful to anyone.
Therefore our success is achieved by;
Ensuring your image is wholly yours and
distinct from "the crowd". Often this
involves customizing repetitive information
to different target audiences. The objective
is to effectively place your unique image
and message in front of your audience's
eyes ... then into their minds and hearts ...
from where the most defined results will
spring in the shortest time.
Ensuring your message is written in language and phraseology appropriate to the
destined ears. A Chief Executive Officer's ears listen for different subtleties than do
those of a Project Foreman in the field. Conservatives hear messages differently
from Liberals, and women are impressed in ways unique from men. Your written
message must also preempt possible rebuttals and must certainly distinguish itself
from competitors ... who are also anxious to win favor within the target market.
Ensuring your visual information is clean, professional and on-topic
... effectively complimenting accompanying text and your overall message. At times
stick figures can provide a far more informative visual message than the most
beautifully taken photograph ... at other times the photograph can evoke a powerful
emotional response that colorizes your message and motivates the viewer to action
... it's about deciding what to use and when ... and in what combination ... tactics
...tactical communicating!
Ensuring your carefully-planned operation goes into effect where it needs to be
... in front of the intended audience. On the world wide web this means being on top
of search engine results. It is generally accepted that anything past page two of
search returns is equivalent to not being there at all. Search engine optimization is
complex, but when the telephone, facsimile and email are all ringing with calls from
around the world, the optimization expense pales in comparison. Where print is
concerned, choosing the medium and quality of production are as important as the
quality of the content ... you don't sell a Mercedes with a clip-out coupon any more
than you would promote a craft fair with a glossy, full-color brochure!
Tactical Graphic Design is therefore synonymous
with effective and appropriate' communications.
Paul Jacobsen
• Graphic Design Specialist
• Technical & Creative Writer III
• Sr. Desktop Publishing Operator
• Publicist & Public Speaker
• Presenter & Trainer
• Web Design / SEO
A Real World Multi-Disciplinary Skill Set
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