Logo,
Crest and Graphic Design & Illustration,
Web Graphics, Web Design, Writing,
PR Projects, Public Speaking
& Consulting
A Real World
Multi-Disciplinary Skill Set
• Graphic Design Specialist
• Technical &
Creative Writer III
• Sr. Desktop Publishing Operator
• Publicist & Public Speaker
• Presenter & Trainer
• Web Design / SEO
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Tactical Graphic Design
Mission Statement
— When its
'Mission Critical' —
Logos
& Crests, Graphic Design, Illustrations, Renderings,
Web Graphics, Web Design, Public Relations & Writing
There is no substitute
for well
thought-out
planning and execution
of any endeavour
in marketing and public relations ... especially
logos, crests, overall graphic design in terms of
illustrations
and
renderings, web graphics,
web
design,
public relations and
writing (speeches or copy) and
advertizing pieces ...the means by which you put your endeavors
before a critical and often cynical audience.
The world
is a serious place full of serious competition. At the
bottom of the heap are those who failed to plan ...
or failed to follow the plan through to completion
... usually because of impatience, and a wish for immediate gratification
... as opposed to a commitment to long-term success.
Success is not achieved
through half measures or random efforts
... success comes only through persistence,
and clear focus on the objective. It requires a commitment, and
requires a firm belief in the value of what is offered ... anything
less is nothing more than a short-term 'grab' ... a get-in — get-out
mindset.
Long-term thinkers are those
who willingly invest in themselves,
invest in what they produce, and have high confidence in their own skills,
abilities and products.
From
inception to execution of such worthwhile endeavors
many things are required to promote and reward that sincere commitment
... one of which is having
good tools ... welcome to
Tactical Graphic Design.
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Mission Statement
If a thing is worth doing, it is worth doing well, and
a successful relationship is a symbiotic one — a win-win.
Our focus is to
consistently produce high quality graphic design and illustration,
well designed web sites, human-centered public relations strategies
and writing that is clear, informative and useful to anyone.
Therefore our success is achieved by;
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Ensuring your image is wholly
yours and distinct from "the crowd".
Often this involves customizing repetitive information to different
target audiences. The objective is to effectively
place your unique image and message in front of your audience's
eyes ... then into their minds and hearts ...
from where the most defined results will spring in the shortest time.
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Ensuring your message is written
in language and phraseology appropriate to the destined ears.
A Chief Executive Officer's ears listen for different subtleties than
do those of a Project Foreman in the field. Conservatives hear messages
differently from Liberals, and women are impressed in ways unique
from men.
Your written message must also preempt possible rebuttals and must
certainly distinguish itself from competitors ...
who are also anxious to win favor within the target market.
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Ensuring your visual information
is clean, professional and on-topic
... effectively complimenting accompanying text and your overall message.
At times stick figures can provide a far more informative visual message
than the most beautifully taken photograph ... at other times the
photograph can evoke a powerful emotional response that colorizes
your message and motivates the viewer to action ... it's about deciding
what to use and when ... and in what combination
... tactics ...tactical communicating!
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Ensuring your carefully-planned
operation goes into effect where it needs to be
... in front of the intended audience. On the world wide web this
means being on top of search engine results. It is generally accepted
that anything past page two of search returns is equivalent to not
being there at all. Search engine optimization is complex, but when
the telephone, facsimile and email are all ringing with calls from
around the world, the optimization expense pales in comparison. Where
print is concerned, choosing the medium and quality of production
are as important as the quality of the content ... you don't sell
a Mercedes with a clip-out coupon any more than you would promote
a craft fair with a glossy, full-color brochure!
Tactical Graphic Design
is therefore synonymous with effective and appropriate' communications.
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